A marketing plan and analysis for a fictional company

A marketing plan and analysis for a fictional company The Business name is IwishU. IwishU is a new E-business that allows people to send cakes and flowers to around United Kingdom. IwishU will allow to customer place order through company website (www.iwish.com) using computer and internet as well as a website that allows ordering  to occur anywhere in the world. The company was founded by Sanjaya D. Wickramanayake and I will invest my own money and my parents’ money for this business. Success Factor The main feature of company, Customer can make customised cake any way that they would like. Some people might show their fervour for a particular image from camera, others a designed image or customers might have a greeting on their cake. Whatever customer may decide,  customer can print any image on cake.   Vision The company will start with a greatest vision. It is IwishU will offer customers the best gift at the best price and best time. Milestones Make business plan. Rent a Building IwishU will buy web domain before opini ng Business’s website must be completed one month before opening. Business will be opening after business plan completed Search engine marketing will be an ongoing expense after the launch. IwishU will be on advertising to make the IwishU web site popular in first year. IwishU plans to be profitable within the first year of business. Business Logo Product and service The company will make most popular cake flavours such as chocolate, marble, and vanilla. However other flavours available upon request. Cake prices start at  £35 per serving for a basic design and flavour. Price will depend according to the weight and size of the cake. The IwishU will create customised cakes using edible printing system. Customised cake will cost for customer  £ 60 to  £75 due to cost of the icing printing. Our florists receive fresh cut flowers from the whole seller. The flowers will be wrapped and delivered with guaranteed quality. Price of flowers start at  £30 and price will be depend ing on type of flowers and different sizes of arrangements. Company is going to buy flowers from Oasis floral product in Newcastle upon Tyne. IwishU will have a comprehensive website that allows ordering  to occur anywhere. But our delivery facility is available only within the United Kingdom. We are delivering our cakes and flowers using Royal mail Special Delivery or DHL express delivery. Customer can track their order online. IwishU has condition it is Orders should be placed at least two days before desired date. Delivery cost depends on size and weight. If customer sends a using royal mail delivery system cost is starting from  £  £5.70 otherwise customer will choose DHL delivery, service cost is starting from  £ 8.99. All orders will include a greeting card as a free service. Market Analysis Target Audience IwishU will be targeted at obtaining both the local (UK) customers and overseas customers. First target of the IwishU is, grab the north east customers because busi ness will operate in city of Newcastle. According to (Office for National Statistics, 2010) ‘The North East had a population of 2.6 million in mid-2008, an increase of 1.3 per cent since 2003.’ IwishU will focus on people who are using in internet because IwishU is an e-business it required computer with internet connection and basic computer knowledge. According to (Great Britain, National statistics, 2006) 46% percent households with internet access. So it is good market size for business. IwishU plan to promote this business in North east using brochures as direct marketing medium because people want printed brochure to take home and read at their free time, It help to describe our product draw up a list of product information and people expect a genuine company to have printed sales papers otherwise people fear buying an costly products from an unknown online vendor.